Media contact for IPOB:

Jasmine Hirsch
Cell: 646-912-5227
Twitter: @jasminehirsch


Featured Articles about IPOB:

Food & Wine Magazine, Sept 2014

Wine’s Nastiest Feud


The Wall Street Journal, Feb 2014

The Wine Club for Cool (and Well-Balanced) Kids



IPOB in the News:

Houston Press, October 2014

Controversial Pinot Noir Festival Slated to Come to Houston in 2015

San Jose Mercury News, April 2014

Wine: A pinot noir manifesto calls for balanced wines

Jancis Robinson, March 2014

IPOB – the tasting that became a movement

Terroirist, January 2014

Pursuing Balance: An Interview with Jasmine Hirsch

Huffington Post, February 2013

California Chardonnay Entering Its Golden Age?

7×7 Magazine, February 2013

It is Officially Time to Stop Hating on California Chardonnay

Wakawaka Wine Reviews, February 2013

Finding Purpose: California Chardonnay at IPOB SF 2013

WineSearcher, February 2013

California Chardonnay: From Butterball to Balance

Washington Post, April 2012

Pinot Noir in Balance the Ultimate Goal

Vinography, April 2012

Acid Freaks Unite!: Tasting Notes from In Pursuit of Balance 2012

Wine & Spirits Magazine, March 2012

In pursuit of balanced Chardonnay… How low can you go?

Huffington Post, March 2012

California Wine Gets More Diverse: The Balance Movement

Jancis Robinson, March 2012

The Pursuit of California Balance

Vinography, April 2011

Low(er) Alcohol California Pinot Noir: Tasting Notes from ‘In Pursuit of Balance’

San Francisco Chronicle, March 2011

Pinot Noir Eyes a New Era of Restraint

Bloomberg News, March 2011

More Silk, Less Slurp, Alcohol as Vintners Class Up Pinot Noir

Steve Heimoff, March 2011

Weighing in on Balance

San Francisco Chronicle, March 2011

Tackling the Thorny Matter of Balance